Zuo Modern first unveiled their 360 Experience at major home shows in Las Vegas and Atlanta. There’s a lot to like in their 360 work so far — the high-quality Autodesk renders they use, the Photoshop-created price tags that link to relevant product web pages, the intuitive navigation they added using InstaVR.
But here are two main takeaways from their successes, which led Casual Living to pick them as the #2 best thing they saw at the Atlanta Gift & Home Furnishings Market:
No VR Headset Necessary
There’s a tendency for our clients to publish specifically for display on a VR headset such as Gear VR, Google Cardboard, HTC Vive or Oculus Rift. That makes sense — they’re powerful and immersive.
But Zuo Modern recognizes that these home shows generate a large amount of foot traffic. And loading attendees into and out of headsets takes a bit of time. Plus, their sales team is present at the show to have conversations with visitors.
So they instead chose oversized Android tablets. They’re still able to present their beautiful product renders, and the users can navigate either using the built-in gyroscope or finger swiping. But they save a lot of time by avoiding headsets, and allow for more natural conversations.
It’s understandable why employing VR headsets is so popular, but in a high traffic venue where conversation is key, you might be better off utilizing large Android tablets or iPad Pros.
Authoring to Desired Outcomes
At trade shows and conferences, companies have different goals. For some businesses, it may just be getting your name known or capturing a large number of business cards. For Zuo Modern, they want attendees to get interested in specific pieces of furniture or lighting that they sell, and hopefully have them purchase post-show.
That’s why it was smart of them to add custom designed “price tag” icons in their VR that open to the product pages. That way the user on the tablet could immediately get more information on the item. There’s no reason to confine them to VR if your goal is to get them excited in VR to purchase a specific product.
In this case, the addition of Calls-To-Action (opening web pages) fit in well with what the entire point of the VR experience is. Plus, the sales representatives could easily switch between VR & product pages while talking with attendees.
Always start with the goal of your VR experience first, and work your way backwards while authoring.