IR;m the developer of a product. IR;d like to drive customers to pages to purchase my product from my website. To do this, IR;ve considered using paid advertisements (due to my high margin (due to my very low unit cost)).

I’m looking for quality resources to read about SEO/Paid so that I can get a good customer acquisition cost to make my campaign sustainable. I figure that (since I am doing the work myself), if I can get my customer acquisition cost lower than my product cost by at least a 20%, I should be able to make money. My product is priced at 20$/month.

Any help/advice is appreciated, thanks for your .

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