I’m the developer of a digital product. I’d like to drive customers to pages to purchase my product from my website. To do this, I’ve considered using paid advertisements (due to my high margin (due to my very low unit cost)).
I’m looking for quality resources to read about SEO/Paid marketing so that I can get a good customer acquisition cost to make my campaign sustainable. I figure that (since I am doing the work myself), if I can get my customer acquisition cost lower than my product cost by at least a 20%, I should be able to make money. My product is priced at 20$/month.
Any help/advice is appreciated, thanks for your time.