IR17;m the developer of a digital product. IR17;d like to drive customers to pages to purchase my product from my website. To do this, IR17;ve considered using paid advertisements (due to my high margin (due to my very low unit cost)).
I’m looking for quality resources to read about SEO/Paid marketing so that I can get a good customer acquisition cost to make my campaign sustainable. I figure that (since I am doing the work myself), if I can get my customer acquisition cost lower than my product cost by at least a 20%, I should be able to make money. My product is priced at 20$/month.
Any help/advice is appreciated, thanks for your time.