I’ve been involved in social media platforms since before we called them social media platforms. I had an AOL account. I had a Prodigy account and a CompuServe account; and those services, by today’s standards are largely what Facebook is today. It’s funny how things change over the years.
One of the newer and more popular social media platforms today, Snapchat, owned by Snap, was recently reported to have gone through a reduction in force of nearly 24 people. The company seems to be having a couple of funding and growth issues. They are currently looking for ways to manage costs and expenses.
The layoffs are mainly from Snapchat’s content division. They are consolidating teams in their Venice, California headquarters. Previously Content had space and people in both Venice and New York.
Snapchat’s Content team is responsible for overseeing the production of content from major publishers, as well as content submitted by users for its public stories. According the Snap’s CEO Evan Spiegel the layoffs are the company’s attempt to scale their business.
Not only is Snap performing reductions in force, but they’re slowing or stopping hiring as well. They laid off 18 recruiters in October knowing that 2018 will be a slower hiring season for them. Instead of hiring more people, they’re going to make better use of the resources they have. They’re also going to spend money developing and promoting the leaders they already have.
Snapchat is in the process of changing. The company is trying to roll out a major redesign of the application that it first announced in November of 2017. How successful this redesign is for the organization is unclear at this time.