By now, we’ve all heard about onboarding — the beginning of a relationship between a company and a user — but what about ? Both go hand in hand as being two of the most important interactions you can have with a user, but gets much less publicity and sometimes is even altogether ignored. So, what exactly is it, and why is it so important?
Offboarding is usually described as the interaction between a company and their customer at the end of the customer journey.

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