January 10, 2019
Everyone is expecting security tokens to be paving the way for the future. Companies don’t need a completely decentralized protocol to take advantage of the benefits of token-based revenue shares and liquid equity trading. Hygh AG is doing just that. Their system is a marketplace allowing people with outdoor advertising screens to dynamically connect with advertisers, reducing the barrier to entry, and they have incorporated a token model that allows holders to share the revenue.
What will the future of advertising look like, and given the potential for manipulation, how much should governance be centralized. Is it enough to share revenues or should governance and decision making be shared also? These are the questions Hygh AG is tackling as they move forward in the advertising space.
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Please note that the speakers in this podcast are not financial experts and are not offering financial advice
Intro reel and music by Sebastian Rodriguez from NTRPY, http://www.ntrpy.berlin