So I normally would NEVER do this, but I’m launching two web apps in tandem. In two COMPLETELY different markets.
I’m only doing this because the secondary one stems from a platform I had built that I abandoned for my primary (travel space) project. Rather than just considering it a waste, I was convinced by my makeup artist (I work in TV and film for my “day” job) to simply repurpose it for a new industry.
The beauty and style space.
Which is massive and as I test the platform I’ve had huge amounts of positive feedback from the potential customer base (makeup artists, hair stylists, nail techs, etc etc).
So I’m doing a “fuck it, let’s see what happens” launch. Allocating some funds for a test run of social ads (Instagram and Facebook) to hopefully get those service providers to sign up. Both for free and ideally premium paid memeberships.
Aside from simply buying social ads, what are some additional avenues? I defiantly want to reach Instagram influencers, but can’t seem to lock in a valid source. Too many fishy looking sites.
Oh, and if anyone knows a big name in the beauty/style space with a large social following that may be interested in partnering up for equity as the “face” of the brand, let me know (there would defiantly be some commission equity in that)