Fueled by a rebounding economy and an increase in customer discretionary spending, the travel and tourism industry is in the middle of a major upswing. In fact, forecasts reveal that by 2020, domestic travel spending will grow to a staggering $975.4 billion, up from $901.3 billion in 2018.
In response to this movement, touchpoints across the industry are embracing new digital trends and smart technology to make the customer journey as seamless and enjoyable. One sector in which this transformation is increasingly apparent is the hospitality one, where everything from the check-in process to in-room technology options is rapidly changing.
Let’s take a look at five trends that are shaping the industry as a whole as automation and digitisation continue to proliferate, and customers become increasingly tech-savvy. Planning a summer vacation in a few months? Your stay might look a lot different than you’re used to, and that’s a good thing.
1. Wi-Fi User Pay Models Dwindling
In the past, hotel chains could get away with charging visitors a premium for lightning fast, high-speed WiFi in their rooms. Now? A recent survey reveals that one in five people would prefer free Wi-Fi in the room over a complimentary breakfast the next morning. This changing 230;