Back in April, ESPN announced a new all-in-one sports app that would bring together the ESPN app – the industry benchmark and number one sports app – with ESPN+, the first-ever multi-sport, direct-to-consumer premium subscription streaming service from The Walt Disney Company’s Direct-to-Consumer and International Group.
The new app was intended to “elevate the digital sports experience, giving sports fans the premier, all-in-one digital sports platform with easy access to all of ESPN’s news, scores, analysis, video and audio content” according to ESPN’s press release. The $4.99 monthly service features a range of live and taped events, as well as original programming, designed to capture viewers who have moved away from traditional cable packages.
Within five months, ESPN+ quickly surpassed one million paid subscribers. To put that in perspective, it took Netflix more than three years to surpass one million subscribers. It took Hulu one year to generate one million paid subscribers for its Hulu Plus subscription service. Additionally, ESPN+ has grown faster than any other sports-based direct-to-consumer products, such as WWE Network, which took 11 months to surpass 1 million.