My friend Mullen and his partner Jim Andelman are announcing a new VC firm in Southern California today. They call themselves Bonfire Ventures.

I love how they describe themselves as “a low-volume, high-conviction, high-support .” That is who you want at your when you are a . There are a number of those types of firms out there, USV is one, Bonfire is another, and there are plenty more. But there are also plenty of the other variety; high volume, low conviction, can’t get them on the phone when you need them investors. So finding a high conviction to lead your seed or Srs A round is ideal and we have one more VC firm like that now.

Bonfire is based in Southern California, one of the hottest venture capital regions right now, and is focused on “B2B” companies, a sector that Mark and Jim have focused on for the last decade.

I’d like to congratulate Mark and Jim on getting Bonfire off the ground and welcome them to the high conviction club. It’s a group of VCs and we can always use a few more.

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